E3 08 - Iwata-San

Nintendo's Global President Saturo Iwata lays out why Nintendo has been succesful:

"Evergreen Products" - Games such as Nintendogs, Mario Kart have a long product lifecycle and continue to sell many years after release - this is in contrast to the usual big release followed by distinctly fewer sells model.

"Great Ideas" - WiiWare enables small teams, with small budgets to make great games based on a great idea.

"Intuitive Interface" - New ways of interacting with games has changed the market in terms of who buy and play games.

"New Form of Social Interaction" - The breaking down of the physioligical barriers between gamers and non-gamers. Wii and DS games have enabled the steroetypical gamer to talk with the "non-gamer" about videogames on an even playing field.

Iwata also makes a jab at Sony and Microsoft by stating that innovative idea get boring faster when competitors copy and dilute ideas. Follows on by saying that Nintendo are constantly thinking about new ways to both improve the current experience and to create new ones.